Win New Customers

Our Growth CFOs work with customer acquisition teams to improve customer segmentation, optimize pricing, and align sales & marketing.

What does Winning New Customers mean?

Frequently winning new customers is the number one or number two obstacle to growth. This means successfully acquiring a new individual or business entity as a buyer for your product or service. Winning New Customers doesn’t always mean getting more of any customer. Instead, gain the right customers to do your best work. These customers will stay with you for longer periods and report high Net Promoter Scores.

Winning new customers is a key objective for many businesses to grow revenue and diversify customer concentration risk.

Challenges CEOs currently face in Winning New Customers

What Challenges do CEOs currently face in Winning New Customers?

Competition:
In many industries, the competition for customers is fierce. Competitors may be offering similar products or services, making it challenging to stand out and differentiate your offering.
Commodity Pricing Pressure:
Commodity prices are known for their volatility, which can make it difficult for businesses to plan for the future. Sudden price fluctuations can impact supply chain management, pricing strategies, and profitability.
Can’t Make Sense of All the Marketing Options:
It's common for businesses to feel overwhelmed by the numerous marketing options available today. With so many channels, platforms, and strategies to choose from, it can be challenging to determine which ones will be most effective for your business.
Ineffective Sales and Marketing Follow Through:
This can be a significant challenge for businesses, as it can lead to lost sales opportunities, decreased revenue, and damage to the brand's reputation.

How our Growth CFOs help CEOs to Win New Customers?

Our Growth CFOs play an important role in helping CEOs Win New Customers. Here are a few ways in which our Growth CFOs do this:

Financial Strategy: Our Growth CFOs help develop financial strategies that support customer acquisition outcomes. This may involve identifying the most profitable customer segments, determining the appropriate pricing strategy, and evaluating the cost-effectiveness of marketing and sales initiatives.
Follow-Through Performance Metrics: Foresight Growth CFOs establish performance metrics that align with the company's customer acquisition goals. This may include tracking metrics such as customer acquisition cost, customer lifetime value, and conversion rates to evaluate the effectiveness of marketing and sales initiatives.
Financial Analysis: Our Growth CFOs provide financial analysis to help CEOs make informed decisions about customer acquisition strategies. This involves evaluating the financial impact of different marketing and sales initiatives, conducting cost-benefit analyses, and forecasting revenue and profitability.
Risk Management: Foresight Growth CFOs help the CEOs identify and mitigate financial risks associated with customer acquisition including concentration. This involves evaluating the creditworthiness of potential customers, managing cash flow, and developing contingency plans to mitigate risks associated with economic uncertainty.

Overall, Our Growth CFOs provide valuable financial expertise and support to help CEOs develop and execute effective customer acquisition strategies that drive profitable growth.

CLIENT CASE STUDY

Stagnant Customer Acquisition

A Mature Family business was stuck at $1 million of revenue and could not grow beyond a “core” group of customers.

Download Case Study

OUR CLIENTS LOVE US!!

I have known and worked with Kirk McLaren since 2015. From the beginning, I sensed that Kirk was "born to drive business growth." Foresight CFO has had enviable growth since we first talked about common experiences in business. I have personally, seen Kirk help many dozens of companies breakthrough on their growth path.

HENRI SCHAUFFLER

OWNER OF CEO FOCUS

Foresight is our entire financial management and accounting operation. I could not be more thrilled with Foresight. Their block and tackle accounting is rock solid plus they are proactive about pointing out the next steps. That’s what you want as a proactive partner.

RICHARD ROSSI

CEO OF THE DAVINCI ALLIANCE, INC.

Growth CFOs help CEOs Win New Customers

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