Your existing customers and the customers you want to have ‘all’ have a smartphone.
So, unless you can think of a reason why you wouldn’t want your brand on your customer’s home screen, you should probably have an app.
So, how’s your latest app development coming along?
Because right now, an app is the shortest distance between you and your customers.
And an easy way to harness technology to create a competitive advantage.
So you NEED to be in this game!
A good app can make you accessible and relevant – keeping you top of mind and generating attention loyalty.
But that’ll mean going way beyond just turning your existing website into an app.
A good app should enable your business to connect with your customer’s experience of the world and relate your solution more closely to the problems they are trying to solve or the results they are trying to achieve.
Your app might create value-in-advance for people considering buying your product or service – may be solving another problem that needs to be solved before your product or service can be purchased.
You could create an app to help customers to get into the habit of using your product or service.
Your app might make re-ordering or repurchasing super convenient.
Or your app could be designed to make it easy to refer friends or colleagues.
The possibilities are limited only by your imagination and willingness to want to make your customer’s lives and their experience of using your product or service better.
And if you are already reaping the benefits of an external app …
Maybe the app under development right now should be an internal app designed to increase employee engagement and hAPPiness 🙂