Peter Drucker famously said: “The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.”
For every 100 people that read that quote, probably 99 just carry on ‘marketing as usual’.
‘Marketing as usual’ delivers vaguely qualified sales leads, that take too much time and energy to convert and leave your business having to grapple with all of the problems that less than perfect customers/clients/patients come with.
If you’re having to do too much selling to get people over the line, then it might be better to invest some time in getting to really know your potential customers so that you can market your products or services in a more buyable way, instead of trying to get better at selling.