Category: Strategy

Billionaire Clay Mathile, founder of the pet food maker ‘IAMS’ once revealed in an interview … ‘It took me five years to figure out I had a product that dogs wouldn’t eat and packaging consumers wouldn’t buy’. Now, there was NOTHING ‘wrong’ with the product. The food was designed to deliver the right nutrition to…

If your product or service is good people might tell others about it. BUT they will be way more likely to want to spread the word if choosing to do business with you makes them look good. Because, when people feel like they’ve made a smart decision, they can’t wait to tell anyone that will…