Category: Reliable Accounting

If you ask 90% of CFOs about the importance of accounting, they’ll tell you it’s one of the most fundamental aspects of a business. Even our guys will say that. But there’s a difference between relying on traditional financial statements and utilizing the growth know-how of a Growth CFO. A Growth CFO’s role in the modern…

Why Delay Action?Timing matters. Three decades ago, I launched my first business, Image Boosters Inc., when I was in high school, just one year before a recession. Being inexperienced, when the recession hit, my buddies and I doubled and then tripled our marketing spending to get new customers. At the same time, experienced business owners were turning…

Generally, CEOs and business owners do not like talking with CFOs. CFOs typically tell CEOs to play it safe. They say it can’t be done.There isn’t enough money to do __________CFOs often use financial jargon and spreadsheets that confuse smart business owners.Most of the time, CFOs focus on things that are not top of mind to CEOs. Let’s…

Straight up, I do not know what to expect with the economy. Am I making the right decisions in my business based on these unknowns? Culturally, western countries are undergoing a massive transformation. This includes the emergence of a new organization in the world economy. In other words, how you do business today is changing. The tension…

Have you ever felt like Elon Musk must feel when he has a great idea?  You can see it. It’s the next step to the destination outcomes that you are striving for.  Then your stomach begins to sink as reality sets in.  Your team already has a backlog of actions. Your team just doesn’t seem to follow…