Category: Marketing
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#82: What is the market for the benefits of what we sell?
I’ve been in business long enough to remember the first fax machine arriving in the office. That was in 1983. It was a marvel – after we plugged it in, we all stood around it, wondering what to do with it :-))) As I recall, it was made by Samsung. I went on to buy…
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#80: Where’s our White Space?
Customers don’t always know what they want until they can get it. That place in the market is White Space. A business that can find the White Space has the ultimate competitive advantage. For some CEOs, this is their ‘superpower’. Steve Jobs is an obvious example – he found the White Space over and over…
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#78: How can we meet our customers before our competitors do?
Stop for a moment and think about all of the events that had to have happened for you to be reading this right now. Pretty insane right? While we’re going through life it can seem pretty random, but by taking a moment and looking back, doesn’t it seem obvious it turned out like it did?…
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#77: WHAT is our competition?
I bet you know exactly WHO your competitors are. In fact, you could probably make a list off the top of your head right now. But do you know WHAT your competition is? From my experience a far more important question. For the purpose of this discussion … ‘WHO’ would define the other businesses that…
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#74: How can we make it easier to become a client / customer?
There’s a common misconception that more is always better… but this isn’t always the case, especially when talking about choices. See, up to a point, a few choices is a good thing, but if you add too many… your prospects begin feeling overwhelmed and anxious, which as you can imagine, adds unhelpful stress to the…