Category: Marketing
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#97: Are we spending enough time working on the fundamentals?
As a kid I studied martial arts – Shukokai Karate, Shotokan Karate, Kempo Jiu-Jitsu, Judo and even some Jeet Kune Do that Bruce Lee created. I’d train at various clubs during the week and at weekends I’d go to gradings and tournaments. It was easy to see who the masters were even before they started…
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#95: Could we win the ultimate elevator pitch challenge?
The elevator ride to the 86th floor of the Empire State Building takes just about 60 seconds. Slow by modern elevator standards, that nowadays can cover the same distance in close to 30 seconds. The Empire State Building is perfect for our little challenge though, because 60 seconds is a fair amount of time in…
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#92: Are our customers really that price sensitive?
‘All our customers care about is the price.’ I’ve had many CEOs tell me that over the years. But it’s rarely true. In fact, it’s been my observation that very often it’s ‘the business’ that is actually more price sensitive than the customer. Any pushback from customers triggers that sensitivity. Competitors lowering prices triggers that…
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#84: Do we get a high from pleasing our customers?
Ramon DeLeon is a bit of a legend at Dominos Pizza. Starting as a delivery guy he became GM for a 6 strong Dominos franchise group in Chicago. Even though he was running a ‘corporate’ pizza business up against hundreds of ‘indie’ pizza businesses in a city that once declared itself the ‘world capital’ of…
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#83: Do we know what our ‘TTT Price’ is?
Price optimization should be one of your top reoccurring focuses as a CEO. If you increase your prices only one of three things will happen … 1) Sales will go down. (Maybe not so good.) 2) Sales will stay the same. (That’s cool.) 3) Sales will go up. (Really? Yes really.) The reason people shy…