Type relentless dot com into your browser and see where it takes you.
[Off you go – I’ll wait.]
Interesting, huh?
Arguably a stupid name for the business Mr. B. was setting up way back in ’94.
And pretty smart of him to choose the name he actually went with.
But I don’t believe he chose that original name to reflect the business he was going into.
I think that name tells us more about his intention.
Even today, it still redirects to his business.
Like a clue perhaps, for any entrepreneur that seeks out the ‘secret’ to his success.
Are you being ‘relentlessdotcom’ in your pursuit of success?